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How to Succeed in Marketing

April 3, 2019


Last week, IU AMA hosted a personal marketing event called “How to Succeed in Marketing”. Members were able to learn about the various careers available in marketing, companies hiring Kelley marketing grads, and the skills required to become a successful marketer.


In addition, members were able to gain insight on how to connect and communicate with employers, as well as crafting an elevator pitch/resume and maintaining relationships with companies.


We want to thank Professor Dennis Spahr and Rachel Landis for taking the time to present to IU AMA. We greatly appreciate it!


Here are a few takeaways:


What Are My Career Options in Marketing?



Myths about Marketing


Myth #1: Marketing = Sales


There are five components of marketing, with sales being just one of those components.


Myth #2: Marketing = Poor Salaries